Printing, digital, and marketing convergence Interesting news and case studies involving printing and digital technologies covered in my regular ‘Hi-Tech’ category. Today: 'The Drinkable Book' that purifies water; a beer bottle turned into interactive canvas; 3D food printing for luxury dining; the first Ukrainian croud-publishing platform. The Drinkable Book Thousands of people
Highlights from the event After waiting for quite some time for an interesting industry event related to digital technologies and printing, I finally managed to do it — I’ve attended the 3D Print Conference in Kyiv, held on September, 10th. Needless to say, it was exciting. Everyone
Printing, digital, and marketing convergence Interesting news and case studies involving printing and digital technologies covered in my regular ‘Hi-Tech’ category. Today: the world’s oldest multicolored printed book; collages and portraits created from packaging tape; a completely 3D printed fashion collection; 3D Print Conference returns to Kyiv. The Oldest Multicolored Printed
Printing, digital, and marketing convergence Interesting news and case studies involving printing and digital technologies covered in my regular ‘Hi-Tech’ category. Today: Pizza and movies with a cardboard projector; a speaker made of recycled paper; 3D printing of a fully functional steel bridge; Ukrainian bank starts to use 3D
Afterthoughts on a Facebook discussion Depending on the target audience and current business plans, every freelancer has a unique picture of 'the dream client’. This post on translator's dream clients was originally published in Russian following a discussion, which took place in a Facebook group. Actually, it was an attempt
Printing, digital, and marketing convergence Interesting news and case studies involving printing and digital technologies covered in my regular ‘Hi-Tech’ category. Today: printed catalogs as a part of multi-channel marketing strategy; an original paper bridge in the UK; ultra-fast 3D printing technology; the Voronoi diagram for better-looking 3D models. Printing is
Printing, digital, and marketing convergence Today: the first character-named Pantone color in the company’s history; an ultra-thin film that changes its color like a chameleon; liquid-metal alloys for inkjet printing on flexibles; the fifth International Arsenal Book Festival in Kyiv. Minion Yellow: an official new Pantone color Pantone announced its first-ever character-branded
Most important points Prices No size fits all when it comes to marketing communications and translations. Each project is unique. Sometimes, straight translation is your best choice. Certain tasks require transcreation and adaptation. Even copywriting may come in handy. The first step is to be clear on what
Printing, digital, and marketing convergence More interesting news and case studies involving printing and digital technologies covered in my regular ‘Hi-Tech’ category. Today I prepared a special ‘spring’ edition with the focus on sustainability: ‘greener’ books, biodegradable bottles, food scraps for 3D printing instead of plastics. Reuse principles are also
Printing, digital, and marketing convergence More interesting news and case studies involving printing and digital technologies covered in my regular ‘Hi-Tech’ category. Today: Magical illustrations for Harry Potter books; a new way to print lightning; 3D printing for aircrafts; InnoTech Ukraine, the first local forum of innovation technologies. Magical Redesign