Print Hi-Tech: June & July
Printing, digital, and marketing convergence
Interesting news and case studies involving printing and digital technologies covered in my regular ‘Hi-Tech’ category.
Today: Pizza and movies with a cardboard projector; a speaker made of recycled paper; 3D printing of a fully functional steel bridge; Ukrainian bank starts to use 3D printing.
Movie Nights Packaging
Pizza Hut Hong Kong offers their customers both pizzas and movies for an iconic night. You can turn a Blockbuster Box from a pizza delivery device into a small film projector in just a few minutes.
Created by Ogilvy & Mather Group, the unique pizza box comes with a ready to remove hole, a lens, and a smartphone stand. Customers are welcome to scan code printed on the side of the box to unlock some exclusive movies and enjoy them together with their pizza.
Pizza lovers can choose one of four boxes depending on the kind of movie they want to watch: horror Slice Night, sci-fi Anchovy Armageddon, romantic Hot and Ready, thrilling Fully Loaded. For now, the box is only available to customers in Hong Kong.
Recycled Paper Speaker
To demonstrate the endless possibilities of paper, Arjowiggins Graphic launches a campaign based on a music speaker created from Cocoon, 100 percent recycled material with the qualities and appearance of virgin fibre paper.
The flat packed speaker box made from cocoon offset 350 gsm is combined with a compact portable speaker system called the Mighty Boomball, which can turn literally any surface into a speaker offering on a new music experience.
All you need to enjoy your music anywhere is simply make up a Cocoon 100% recycled speaker box, pop the Mighty Boomball on top of it, plug it into a headphone socket and watch the box transform into a high volume speaker.
3D Printing a Steel Bridge
MX3D, a company specializing in research and development of robotic 3D print technology, is going to 3D print a fully functional steel bridge with intricate design over water in the center of Amsterdam. The bridge will be designed by Joris Laarman with the help of new Autodesk software, a research project in itself. “I strongly believe in the future of digital production and local production, in ‘the new craft’. This bridge will show how 3D printing finally enters the world of large-scale, functional objects and sustainable materials while allowing unprecedented freedom of form,” Joris says.
According to Tim Geurtjens, CTO MX3D, the difference between their technology and traditional 3D printing methods is the ‘Printing Outside the box’ principle. Using 6-axis industrial robots, the process is no longer limited to a square building box.
From September 2015, the progress of the project can be followed in MX3D visitor center. Project partners: Autodesk, Heijmans, Air Liquide, ABB robotics, STV, Delcam, Within, Lenovo.
Bonus: Made in Ukraine
PrivatBank, the leading commercial bank in Ukraine, started to 3D print gears for its extensive ATM network consisting of more than 8,000 terminals across the country.
According to its IT director, ATM gears for were earlier supplied by third-party manufacturers. Now, a 3D printer makes it possible to produce the necessary batches of gears in-house. The reported price per unit has dropped 20 times. Moreover, the bank does not need inventory any longer as gears are printed as soon as they are needed.
Due to reduced ATM downtime, in-house 3D printing means real benefits both for the bank and for its customers.
Olesya Zaytseva, founder of Just Translate It, is a proficient translator and marketer with 20+ years of experience bringing her clients’ marketing communications to the next level through content translation, creation and promotion. Pursuing writing, archery, and combinatorial creativity. English and German into Russian.