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Time to learn color basics

Print Hi-Tech: November

Combining printing, digital, and marketing

I’m finally launching my monthly ‘Hi Tech’ section about most interesting case studies combining printing, digital technologies and marketing.

I hope you’ll enjoy the convergence of printing and digital technologies as much as I do.

Time to learn color basics

Color is one of the most influential elements for marketers and designers. Printing professionals know color properties perfectly. But for most of us terms ‘value’, ‘intensity’, ‘hue’ are rather vague.

The Munsell Color system widely used when educating the future professionals is available for anyone now. The educational project ‘An Interactive Color Theory Simulation’ is a free interactive learning tool presenting a few Munsell color charts in a randomized order. Try to find the correct order of color chips and naturally learn the meaning of value and intensity. This is an excellent way to experience the colors while consciously thinking about color properties.

You can also learn the basic color theory here, try to work with a color wheel, and identify some color schemes. Have fun and enjoy colors responsibly!

Time to learn color basics

The sky is the limit

Iggesund Paperboard created 22,000 covers for its corporate magazine Inspire. Adding a name or a serial number to the issue about digital printing and its possibilities was too easy. So, each magazine received a unique cover, with its own colour image and varnish pattern. Covers were also marked with the time code of their frames.

First, the editorial team prepared a 16-minute film. After that, each frame was used for creating a cover. A Stockholm digital printer received 1.4 TB of raw data to be processed into layouts. Final amount of data processed grew to between 3.5 and 4 TB. It took 27 hours of active printing time to complete the project.

Combining printing, digital and marketing

‘Blended Reality’ is here

HP offers to blend the digital world with the physical world we live in. You’ve probably heard of ‘virtual reality,’ when a gadget makes you feel like you’ve entered a completely new world. Maybe you’ve heard of ‘augmented reality,’ when you run an app on your smartphone, hold it up to the sky and read about the constellations you see.

But ‘blended reality’ is something different. The term was used five years ago by futurist think tank Institute For The Future: a sort of tech-enabled sixth sense to interface with computers.

Available from November, a first-of-its-kind Immersive Computing platform, Sprout PC, replaces a keyboard and mouse with touchscreen, scanner and other features that let you easily transform physical objects into your digital world. Moreover, you can combine it with a 3D printer to manufacturer things instantly (expected 2016).

Bonus: Made in Ukraine

Kwambio has launched a closed beta version of its platform (first 100 subscribers) preparing to offer designers and consumers alike an interactive experience and to change the worlds of 3D printing and online purchasing.

Founded in 2013 by Volodymyr Usov and Dmitriy Krivoshey, the New York based startup made its way to the IDCEE conference in Kyiv, where audiences were invited to create different products in real-time; to customize, personalize, and print items.

Available design templates were prepared together with Ivan Zhurba, a Ukrainian designer. Later, well-known designers and artists are going to open their stores on Kwambio. Its five main sections include: fashion, design, gadgets, décor, arts. No modeling skills are needed. For now, 3D printing services are free. Later, customers will be asked to pay a ‘per print’ fee.

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