translation for search engine marketing

A Smart Web Marketing Tool? Try Translation

The fuel for your search engine marketing

In the era of infinite information, human-to-human approach seems to become the most important sales-driving force. But implementing H2H marketing, which is a true paradigm shift, can be hard after many years of traditional models. The translation strategy lacks ‘a human touch’ in many B2 companies working with industries and technologies.

A customer-centric strategy might be the most misunderstood component of marketing communications. It requires to focus on the customers’ experience and to understand what they like and need. Meaningful communication—conversational, story-driven, and even humorous—is easier said than done.

A human is delivering the communication and another human is receiving. With corporate values set in stone, with a content workflow in place, it is hard to change the ecosystem. But you need trust to be successful both locally and abroad and not pure algorithms. And a bit of web visibility to ignite that trust. So make translations work for your SEM.

Content: the approach to be changed

At the recent Social Media Week conference in New York, brand marketers kept wondering if they spent too much money on the wrong content. A related challenge is a disproportional breakdown of what brands spend on content creation vs. content distribution.

Developing high-value content can be costly, but brands invest only 10% in creating content and 90% in its distribution.

“The problem is 90% of the impact comes from content creation, not distribution,” Noah Brier, co-founder and CEO of Percolate, said in a session called “The Spiralling Cost of Content.”

Translation fits in that trend, too.

More than a half of the top 10 million websites is in English. 73 percent of internet users don’t speak English, according to Internet World Stats (as of June 2016). That means only a quarter of web surfers use English, and the number is growing.

A lot of marketers see translation as a cost while it is a tool for content creation. Translation is not an extra cost but a major investment. Search engines still index English better than content in other languages. So a multilingual web strategy should be handled with care.

Why translation is good for your SEO

To make a website visible or boost its ranking in unpaid search results, the content should meet three criteria, all based on trust:

– Domain/website age
– Diverse incoming links
– Well-written content with keywords

While the domain age is out of one’s control, you can do your best to get healthy links pointing to your site. And you are able to create relevant content, which should be error-free, non-duplicated, and highly engaging.

By translating the most important pages you make your website better indexed. Engagement is the current standard for content effectiveness. Google favours the content which is useful for the search engine users.

For instance, blog posts continue to drive traffic and generate impressions up to 700 days after they go live, according to the study commissioned by IZEA.

The content should inspire, educate, entertain, and finally, it should convert. Unless the content is in a language internet users speak, they are unlikely to engage with it.

High-quality translated content becomes another step in your trust building and content engagement strategy aimed at current and potential customers from abroad.

What translation is good for your SEO

About five to ten years ago, organic traffic was associated mainly with keywords and keyword density. Now that Google is able to add close variations, synonyms and related searches of your keyword or phrase automatically, the focus has changed.

Highly relevant keywords related to the content your customers browse are still important. But a prerequisite for good ranks and search traffic is the content and it should be translated professionally.

It may sound funny but using the automatic translation like Google Translate is actually against Google’s Webmaster Guidelines saying: no automatically generated content including texts translated by an automated tool.

In addition to possible Google penalties, chances are high that visitors won’t linger on your web page too long if it’s mistranslated. And errors are definitely not adding to their trust.

Great technologies deserve great translation, human-oriented and carefully crafted. For today’s search engine marketing, quality excels quantity every single time.

Things a professional translation can do for your website:

  • 100% clear and accurate comprehension of public-facing content
  • Better ranking of pages aimed at local audiences
  • Better user experience resulting in shares, leads, and conversions
  • Gained visibility and trust for major markets abroad
  • Better supports of your local distributors

Use translated content to generate new leads, sell your products, build the brand, and divert traffic from your competitors.

A useful test is to ask, “Does this really help my users? Would I do this if search engines didn’t exist?” ElaN Languages decided to show it in its video where a chef is cooking a Japanese recipe as translated by humans vs. automated results.

Your website is your business card so careful phrasing does matter here. Otherwise, it would be inauthentic and ineffective for people not speaking English. Do you want your customers to eat plastic horses and giggle at some stunning mistakes while you claim to deliver state-of-the-art solutions? Show them you care.

3D Printing Shifting the Balance of Power

3D Printing: Shifting the Balance of Power

5 disruptions that can change global economy and society

Recently, I took a Coursera course on marketing in a digital world as a part of my CPD plan. Many ideas and start-ups presented there were completely new to me and looked fascinating.

The course also covered the role of 3D printing in disrupting current marketing models, as 3D printers are a good example of a new digital marketing tool.

Companies like Apple, Netflix, Google create both new products and new business models. Their disruptive innovation is radically changing traditional business practices. New emerging digital tools also have tremendous implications the way products are distributed and placed into the market.

Firm-centered approach to marketing is starting to break down due to the rise of smartphones, online technologies, and 3D printing. In this new digital marketing environment, we are moving from firm-created products and brands to co-created products and brands.

Blurring the dividing line between the physical and the digital, 3D printing, also called additive manufacturing, has been around for over 30 years. However, in the last five years both the size of the printers as well as their cost have dramatically shrunk. As a result, the technology is rapidly spreading and becoming democratized and available to consumers.

A wide variety of materials that can be 3D printed includes plastics, metals, ceramics, food, and even glass, depending on the printer type and technology. Experts say you can 3D print almost any hard material that can be softened or any soft material that can be hardened.

3D printing is a way to a new industrial revolution and dramatic changes in the economy. It may spread over the entire value chain on a global scale, from operation, logistics, manufacturing to marketing, sales, and after-services. Some of you may already own or actually use 3D printed products without knowing it.

I decided to summarize things I love most about 3D printing, one of my main translation specialties. Below is a short description of five transformations you should begin preparing for. 3D printing is going to change your life, too.

1 New manufacturing strategies

As of 2011, the direct manufacture of finished products represented only about 25 percent of the additive manufacturing market. 3D printers were used mainly for prototyping. Now industries are moving from prototyping to the actual printing of final finished products.

With current 35 percent annual growth rate, the market of additive manufacturing and rapid prototyping is one the manufacturing industry’s fastest-growing segments. 3D printing facilitates new product solutions, which would be inconceivable with conventional methods.

Today the aerospace industry (12.0% of global AMRP market), the automotive industry (19.5%), medical/dental technology (15.1%), and other sectors focus strategically on 3D printing as the manufacturing strategy of the future and an embodiment of “Industry 4.0” approach.

Airbus A350 is flying with 3D printed parts. GE has already opened a mass additive manufacturing facility to produce the fuel nozzles for LEAP jet engines. American Local Motors best known for its $100,000 off-road Rally Fighter crowdsourced vehicle recently introduced the world’s first 3D printed car. German Mapal offers a QTD-series insert drills manufactured using additive laser melting.

3D Prnting_New technologies

2 New designs and mass customization

3D printing is changing the way things are developed and designed. This paradigm shift means that lightweight designs, new integrated functions or bionic structural elements will become a crucial part of engineering.

Additive solutions offer diverse potential, which you cannot achieve (at least satisfactorily) with conventional machining strategies. Two directions are possible here. One is to redesign existing products, which have been built conventionally until now. The second is to manufacture new products developed specifically for the opportunities that 3D printing offers as early as the design phase.

B2C manufacturers and retailers are beginning to realize the potential of 3D printing. Nike is now 3D printing its football shoes. Designers say 3D printing going to change the world of fashion in a way similar to how Lycra entered the fashion industry in the ’80s, radically evolving how clothes were made and how garments behave.

With 3D printing, consumers can customize their designs. Once you start thinking digital products rather than physical ones, new possibilities emerge. Unlike conventional goods that are difficult and expensive to customize, digital products are much cheaper and easier to change. Digitization of goods opens a way to satisfy a broader range of customer preferences.

3D Printing_New Designs

3 New distribution models and shifted profits

3D printers can alter distribution models just as the Internet has altered music, text, and video consumption. Just like iTunes replaced physical music stores, the 3D printer has the potential to disrupt logistics and sells of physical goods.

All 3D printed objects start with a digital model. And once an object is digital, it can be easily stored, transported, and modified. Decentralized production networks mean new business models and regional strategies are possible. The company can post digital files of its products or parts of its products on its website for direct downloading (like Nokia tried) or posting these files on a digital 3D printing retailer.

To be able to print locally will save shipping costs and shipping time. For some industries, that means huge competitive advantages. Spare parts can be manufactured on demand at decentralized locations. If a component fails, it will be reproduced directly on-site.

Pioneers of additive manufacturing underline the possibility to return the value created by production from low-wage countries to traditional development and industrial locations in Europe or the USA.

3D Printing_New Distribution Models

4 Medical innovations and bioprinting

3D printing is making rapid progress in the medical and dental fields. Today, most hearing aids and dental implants are 3D printed in the US. 3D printing has enabled the creation of high-dose pills: you can customize and control the speed and strength of delivered dosage reliably.

Companies are inventing new business models, opening digital print centers for additive dental prostheses. Compared to traditional dental laboratories, digital manufacturing is extremely cost-efficient (at least half the price) and offer enormous benefits in terms of quality. 3D printing is also being used to create affordable prosthetics, light and durable.

Bone reconstruction technologies with the help of three-dimensional structures are being developed. Such structures are open for the tuning of chemical and mechanical properties while copying the outer form of the required bone.

A number of startups are actually exploring 3D printing as a way to create human skin and organs. We are not so close to a mass replacement of body parts yet, but a company called Organovo is already 3D printing liver and kidney tissues.

3D Printing _Bioprinting

5 Power of making democratized with 3D printing

During the course, some academic insights about the topic of 3D printing were mentioned. Researchers at Michigan Tech University conducted an interesting experiment published in Metronics journal in 2013. In order to determine how much money 3D printing could save, they printed common household objects instead of buying them.

They downloaded twenty digital designs from and printed them on a low-cost desktop 3D printer: an iPhone doc, a showerhead, a paper towel holder, etc. The printing cost in terms of both energy and materials was less than $20. In comparison, it would have cost them at least $300 to buy them from a store.

The study at the University of Illinois showed a stark difference between groups making common 3D printed objects and buying them from the shop. Students who printed objects exhibited higher levels of loyalty, they felt a closer connection with these objects and were willing to pay almost 50% more for them.

Desktop 3D printers are going to democratize the power of making and to give consumers more control over the things they consume.

3D Printing_Power of making democratized

3D Print Conference in Kyiv

3D Print Conference in Kyiv

Highlights from the event

After waiting for quite some time for an interesting industry event related to digital technologies and printing, I finally managed to do it — I’ve attended the 3D Print Conference in Kyiv, held on September, 10th.

Needless to say, it was exciting. Everyone who had a chance to learn more about advanced technologies and innovations knows how inspiring they can be.

The event hosted several zones: an exhibition where technology dealers and service providers presented hardware, software, and printed samples; workshops for everyone interested in hands-on aspects of 3D printing and 3D scanning; a conference hall for presentations; a 3D+Robo Kids zone where the youngest attendees studied the basics of 3D modeling and robo design.

Conference speakers unveiled their personal business stories, experience, and knowledge in order to teach, motivate and engage their audience. The interest was strongly backed by the 4x annual growth of the 3D print market in Ukraine, according to Mares Shamzhi, the conference manager.

The presentation program included 12 talks divided into 3 sessions. Here are few of the things said that, to my opinion, were really inspiring and motivating:

* * *

Darya Kireeva from Materialise, a Belgium-based company that has been playing a large role in additive manufacturing for the past 25 years, was the first to describe the current state and emerging trends in 3D printing technologies.

From selective laser sintering (SLS), its widest range of materials covering wood and titan, to stereolithography (SLA) offering largest models and supporting transparent resin, to fused deposition modeling (FDM), the most well-known and popular 3D printing method, every technology has its certain limitations and strong points taken into account when you choose a 3D system for your project.

The presentation covered interesting case studies and models currently manufactured by Materialise from different materials. Among them, Darya mentioned a mind-blowing Spider Dress 2.0 equipped with an Intel Edison chip that reads biosignals to defend the wearer’s personal space.

spider dress materialise

Additional questions showed that people are not yet fully aware of functional potential available with new technologies. Somebody asked what it would cost to produce an Ikea-like lamp using 3D printing.

Obviously, the lamp will be unique. This approach, however, fails to exploit the inherent advantages of the process not limited to ‘one of its kind.’ To take full advantage of additive manufacturing, you need to rethink production design making it more cost-effective and enhancing performance parameters. The new geometric freedom is another unique advantage of 3D printing.

* * *

The largest 3D printers installed at Materialise can produce components 2 meters in height. But if you need an entry-level home 3D printer you can as well make your own customized system. Alexander Novakovskyy from 3DP company says a 3D printer cobbled together from whatever parts you can find may cost you only $500 if you know where to buy the components. From choosing a RepRap or RepStrap strategy for your 3D printer to finding the best-suited print head, every step is achievable. But get ready to be on short terms with G-code, an ‘official language’ of 3D printers.

3D Print Conference in Kyiv

* * *

Eugene Kozhukhovskyy, Managing Partner of SmartPrint, thinks that Ukraine has a good global market potential for 3D printing with the SMB sector entering massive technology adaptation.

For Ukraine and former CIS countries, spare parts are the most demanded 3D components now. But your customers may be located globally if you find the right way to reach out to them.

According to Kozhukhovskyy, an average price claimed by print services providers at 3D Hubs (local 3D printing services and 3D printing) is 0.98 euro per 1 gram for Europe and only 0.19 euro per 1 gram for Ukraine.

At present, twenty 3D printers are available in Kyiv via 3D Hubs service (30 in Ukraine). However, if you plan to enter the segment, do not sell you services but rather try to solve your clients’ problems, he says.

In September, SmartPrint initiated a charity project offering free 3D printed prosthetics for children without arms and/or hands. The feedback shows that the interest is huge, so the company is open for charity cooperation with other 3D print service providers.

Charity Project 3D printing

* * *

Medical startup ARanEd founded by Andrey Maranov, a medical student from Kyiv, suggests a holistic approach to human skeleton research using 3D printing and augmented reality.

Project participants scan human bones to make accurate 3D printed copies as real human samples are prohibited for medical students now. They claim that their representations are attractively priced and their quality meets strict demands of both students and doctors (the skeleton will cost you about $400).

Maranov’s second project is a mobile application to scan and to visualize the real structure of human body with the help of AU technologies.

In 2015, the startup has already become a winner of PioneersKyiv festival, a part of Europe’s major startup and investor conference, and was presented successfully at Thiel Summit in Saint Francisco, June 2015.

* * *

Alexander Nam, Head of Software & Hardware Development at EnvisionTEC, told about 3D printing of scaffolds for bioengineering enabling the production of functional living implants out of cells obtained from cell culture.

In contrast to conventional rapid prototyping systems, mainly focused on melt processing, the 3D-Bioplotter by EnvisionTEC can apply a much larger variety of synthetic as well as natural materials, including aqueous solutions and pastes, to fabricate scaffolds for tissue engineering.

Today, dental clinics and laboratories are already facing a digital upheaval. Bone reconstruction technologies with the help of three-dimensional structures are being developed. The next step will be organ transplantation.

Only in the US, an average of 22 people dies each day waiting for transplants that can’t take place because of the shortage of donated organs. The gap between the demand and available organs continues to widen. 3D printed kidneys could potentially save thousands of lives.

It’s still a long way to fully functional tissue engineering. According to Alexander, one may expect a 3D printed liver in about 15 years and a 3D printed heart in 25 years.

Alexander Nam, 3D Print Conference in Kyiv

Printing back in style

Print Hi-Tech: May

Printing, digital, and marketing convergence

Interesting news and case studies involving printing and digital technologies covered in my regular ‘Hi-Tech’ category.

Today: printed catalogs as a part of multi-channel marketing strategy; an original paper bridge in the UK; ultra-fast 3D printing technology; the Voronoi diagram for better-looking 3D models.

Printing is back in style

Recently, J. C. Penney, a chain of American mid-range department stores, announced its plans to resurrect its printed catalog. After the catalog mailings peak in 2007 and the lowest mailings level in 2012, specialty retailers are again rethinking the print medium as an important and relevant tool for sales and marketing strategies. Even digital retailers including Bonobos and Birchbox are beginning to move into printed catalogs.

Printed products are returning as a source of high quality marketing that can engage customers and build brands. A longer catalog could be sent for regular purchasers, while a shorter version could be a friendly reminder directing the customer to the company’s website.

Nordstrom reports that customers who have a multi-channel relationship with the brand spend four times as much as those who do not. And the impact of printed media is easier to track compared with digital channels. New production and printing technologies including industrial inkjet presses are coming to streamline production and make versioning simple and cost-effective.

Printing is back in style

A paper bridge: Would you use it?

A unique paper bridge, a temporary piece of work by artist Steve Messam, appeared this May at the top of the Grisedale Valley in Great Britain. Made out of 22,000 paper sheets, the bridge stood through wind and rain for 10 days until its removal.

Steve Messam spent three years developing the fully-functioning bridge and it was commissioned by Lakes Culture as part of its Lakes Ignite 2015 programme. He said the structure was sturdy enough to support the weight of walkers because the 4.5 tonnes of paper made it twice as strong as oak. The paper was specially formulated by James Cropper, a papermaker.

The eye-catching construction was five metres long and had no glue, bolts or fixings. It relied on authentic architectural principles as used in original bridges known to the Romans. The intensity of colour contrasted with the landscape, making a bold statement of form and design.

Paper Bridge

Carbon3D: Ultra-fast 3D printing technology

Autodesk announced that it would invest $10 million into the Silicon Valley start-up, Carbon3D’s ultrafast, layerless DLP process, known as CLIP 3D printing. According to developers, Carbon3D will offer 25-100x higher printing speeds compared to competitors.

The new printing process is layerless. It means that  its prints will have the same level of structural integrity as injection molded parts.

Autodesk president and CEO, Carl Bass, said of the new investment, “Carbon3D embodies the innovation that’s required to change how products are made. The incredible speed of its CLIP technology makes 3D printing accessible for true manufacturing, beyond the prototyping and the one-offs we see it being used for now.”

Autodesk is manufacturing its own, more traditional DLP 3D printer. But by pushing the industry forward, more companies will be likely to adopt its Spark 3D printing software so that 3D printing might become synonymous with Autodesk.

Bonus: Made in Ukraine

The Ukrainian mathematician Georgy Voronoy defined what is now known as the Voronoi diagram. In a very simple form, the Voronoi diagram describes the partitioning of a plane into separate regions based on the distance to points in a specific subsection of the plane. Each of those partitions includes a corresponding region which is made up of all the points closer to that partition than to any other.

It appears that the Voronoi diagram can make 3D printed models look better. Marshall Peck of ProtoBuilds added the Voronoi pattern to his STL files and the resultant 3D models by importing them into Autodesk Meshmixer.

He says the patterns can provide “consistent horizontal cross sections for slices that might be helpful when using SLA resin 3D printers” and adds that models created with the technique “can print well on most Fused Filament 3D printers.” You can check out his tutorial on how to apply the Voronoi effects to your 3D models on his site, as well as further details in an Instructable he wrote on the subject.

the Voronoi diagram can make 3D printed models look better

minion yellow

Print Hi-Tech: April

Printing, digital, and marketing convergence

Today: the first character-named Pantone color in the company’s history; an ultra-thin film that changes its color like a chameleon; liquid-metal alloys for inkjet printing on flexibles; the fifth International Arsenal Book Festival in Kyiv.

Minion Yellow: an official new Pantone color

Pantone announced its first-ever character-branded colour inspired by Minions. Pantone Color Institute describes it as an ‘illuminating, energetic, friendly and fun-loving yellow shade that immediately calls out to you’.

While the Pantone Color Institute noted that consumers were eager to add energizing colors into their lives, Pharrell Williams, who took part in creating the music for the Despicable Me, came up with an unusual idea. Together with Illumination Entertainment, Pantone team reviewed the existing colors to find the closest representation of the iconic yellow shade.

The result was the Pantone Minion Yellow, the custom warm and playful extroverted hue, meant to be associated with intellectual curiosity and enlightenment. It will be added to the PANTONE Fashion, Home + Interiors color palette with the next color addition.

Minion Yellow: an official new Pantone color

Chameleon-like material changes color on demand

UC Berkeley engineers created an ultra-thin film that can shift colors when flexed or bent. With most natural and artificial materials, color depends on chemical composition. Changing color, therefore, requires changing the material chemistry. The new silicon ‘skin,’ on the other hand, leverages ‘structural coloration’.

In their research, engineers cut rows of ridges on a layer of semiconductor silicon a thousand times thinner than a single strand of hair. Each of those ridges reflects a specific wavelength of light. As the silicon is bent or flexed, the structure of the material changes, becoming green, yellow, orange and red.

Because the material is lighter and more flexible than previous variants, the color-shifting effect could have a wide range of applications. The material would work well with outdoor entertainment displays. It would be useful for military applications, including camouflage. Its creators believe the material also has potential  in building safety. The silicon could be used in sensors for bridges, airplanes and buildings, changing color in case of damage or structural stress.

Chameleon-like material changes color on demand

Inkjet can become compatible with liquid-metal alloys

Inkjet-printing technology may soon find its way into mass production of flexible electronic circuits based on liquid-metal alloys. Elastic technologies might bring a new class of pliable robots and stretchable clothing created for therapeutic purposes or for interaction with computers.

The new printable ink is made by dispersing the liquid gallium-indium in a non-metallic solvent using ultrasound, which breaks up the bulk liquid metal into nanoparticles. This nanoparticle-filled ink is compatible with inkjet printing systems.

The liquid-metal nanoparticles are initially coated with a protective layer of oxidised gallium. So after printing, the nanoparticles must be rejoined by applying light pressure, which makes the material conductive. You can activate only some sectors across the surface, suggesting that a standard film might be manufactured for many potential tailored applications.

Inkjet can become compatible with liquid-metal alloys

Bonus: Made in Ukraine

On April 22, on the eve of the World Book and Copyright Day, the V International Arsenal Book Festival opened at Mystetskyi Arsenal in Kyiv. The biggest book event in Ukraine combines art and literature.

The program of the Arsenal Book Festival traditionally includes presentations of new editions, discussions, lectures, public interviews, readings and performances, open-air poetry and music programs. Cafe Europa, the central international stage, hosted 40 writers, speakers and artists from 12 countries. The first experimental art stage featured contemporary Ukrainian typography, calligraphy, printing samples.

More than 150 leading publishing houses and international partners took part in Arsenal Book Festival representing fiction, children, non-fiction, and art literature. The first translation of Quran was among the most significant announcements: it took translator Mykhailo Yakubovych five years to translate Quran into Ukrainian.

V International Arsenal Book Festival


V International Arsenal Book Festival


eBook versus printed book

Print Hi-Tech: March

Printing, digital, and marketing convergence

More interesting news and case studies involving printing and digital technologies covered in my regular ‘Hi-Tech’ category.

Today I prepared a special ‘spring’ edition with the focus on sustainability: ‘greener’ books, biodegradable bottles, food scraps for 3D printing instead of plastics.

Reuse principles are also going to change mobile communications: Ukrainian Avox is on its way to revolution of free calls to both mobiles and landline.

eBook versus printed book

In 2014, eBooks were outsold by both hardcovers and paperbacks. Book lovers are opting for both, but which variant is ‘greener’? To answer that provocative question, one should turn to basic sustainability options and life cycle analysis.

We must consider not only the trees for paper versus components of electronics products, but also the shipping costs, fuel, and ultimately the recycling issues. Where does e-waste end up?

According to a study from the Royal Institute of Technology in Sweden, an eBook begins to compensate for a print book when at least 33 digital works with around 360 pages have been read. In other words, it is a viable option for heavy readers

A book may leave a carbon footprint of 250 g to 1 kg. Eco-publishing, lighter formats, reuse, recycling help to lower emitted kg of CO2 per book as much as possible.

eBook versus printed editions

Biodegradable ‘paper’ bottle

At the World Economic Forum in Davos, Carlsberg presented the world’s first Green Fiber Bottle, which will be much lighter and fully biodegradable. Developers are going to get a non-transparent, non-breakable bottle with clear fiber structure.

The Green Fiber Bottle is being developed in partnership with the Technical University of Denmark. All materials used, including the cap, will be bio-based and biodegradable. It is worth noting that in the US, only 28% of glass was recycled in 2012.

Last year similar technology was presented by GreenBottle from UK, which was used in a US line of paper wine bottles Paper Boy with a plastic bladder inside a cardboard bottle. However, the new beverage container made from sustainably sourced wood fiber is planned to be produced in one piece with an inner coating that will decompose naturally. Moreover, Carlsberg isn’t going to keeping this technology confidential.

Biodegradable ‘paper’ bottle

Food Scraps for 3D Printing

As new applications of 3D printing appear and more affordable printers enter the market, public interest in additive printers is increasing exponentially. According to Gartner’s recent prediction, worldwide shipments of 3D printers will double in 2015 as compared to 2014 and the trend will continue till 2018.

Most of us have a strong interest in recycling these days. People feel increasingly responsible for heaps of plastic filament, not to mention 3D models ending up in the trash. Marina Ceccolini, an Italian designer, offered a highly available material for ‘green’ printing process. AgriDust consists of waste (64.5%) and a binder from potato starch (35.5%). The technology supports six types of waste: coffee grounds, peanut shell, husk tomato, bean pod, orange waste and lemon waste. You can use it to create pots for plants and packaging.

To use it as a material for 3D printers, the classic extruder is replaced with a syringe. “I don’t want to eliminate the use of plastic, because in some sectors that is unthinkable, but in the case of disposable products, you might start to think and act differently,” says Ceccolini.

Food Scraps for 3D Printing

Bonus: Made in Ukraine

Reuse and sharing are among best ways to reduce consumer waste and increase sustainability globally. Ukrainian founders of Avox are pretty sure that sharing resources philosophy has the power to change the global telecommunication market.

Avox works when 3G and WiFi are not available and it is free to call both landline and mobile phone regardless of its 3G/WiFi access. The key is Avox proprietary solution, VoIP > GSM gateway, sharing users’ mobile minutes to the Avox cloud and reallocating them among others.

The featured free app for Android phones supports voice call, instant messaging, daily stats, and share control. For now, the beta is compatible with MTK6575 and MTK6577 chipsets. Tested on: Prestigio MultiPhone 4055 Duo, Gigabyte Gsmar Maya M1, Fly iq445, Lenovo a630.

The app has already been installed by more than 10,000 mobile users from the US, Germany, Spain, Italy, Ukraine, Belarus. The more locals use the app, the more free minutes are available for sharing among them.

Avox works when 3G and WiFi are not available

Printable Lightpaper

Print Hi-Tech: Jan & Feb

Printing, digital, and marketing convergence

More interesting news and case studies involving printing and digital technologies covered in my regular ‘Hi-Tech’ category.

Today: Magical illustrations for Harry Potter books; a new way to print lightning; 3D printing for aircrafts; InnoTech Ukraine, the first local forum of innovation technologies.

Magical Redesign for Harry Potter Books

Good old print books are still very popular among the readers. Numerous studies show that they do have a promising future. Surely, people are reading more ebooks, but print books don’t seem to be going away anytime soon. With innovative technologies and projects , it is even easier to love printed books—especially hard-bound copies.

Kincső Nagy, a Hungarian design student, made new bindings and covers for all seven books about Harry Potter as her Bachelor’s degree project. Mysterious glow-in-the-dark cover designs for J. K. Rowling’s series suit the magical world perfectly.


Moreover, she created new ‘pop-up’ illustrations for Harry Potter and the Sorcerer’s Stone. ‘The Harry Potter books are extremely magical, mysterious and adventurous,’ writes Nagy. ‘These books are on the border of childhood, therefore my goal was to redesign them with illustrations that reflect this extraordinary atmosphere.’ Awesome!


Printable Lightpaper: Imagine the Possibilities

Just imagine paper-thin light that can be applied to any surface! American Rohinni has developed a technology called Lightpaper.

The technology can be utilized in endless markets and enables entirely new design possibilities that are limited only by your imagination: electronics, transportation, displays, outdoors, lighting. ‘With Lightpaper it’s more of a platform of light that we don’t even know how it’s going to be used,’ explains Smoot. ‘All we know is that we’re trying to unlock the ability to create light,’ Rohinni CMO Nick Smoot commented.

You just print the light on what you want using high volume manufacturing processes. At present, ink is mixed with tiny LEDs (about the size of a blood cell) to form a conductive layer. When current runs through the diodes, they light up.

3D is in the Air

3D technologies excite the markets with continuous growth reports. In fact, additive manufacturing has become a strategic industrial production technology. Within the next 5 years, experts predict up to 400% growth for industrial 3D printing.

GE has already opened a mass additive manufacturing facility to produce the fuel nozzles for LEAP jet engines. Competing with GE, Rolls-Royce has announced flight-tests of the largest 3D printed aerospace component for aircrafts.

For its Trent XWB-97 engine, the manufacturer has 3D printed a titanium structure that measures 1.5m in diameter. So far, Rolls-Royce does not plan to incorporate the 3D printed part into the production run of the XWB-97, meant to power the Airbus A350-1000 aircraft. But the test will help to study the possibilities of mass additive manufacturing.


Bonus: Made in Ukraine

Despite the challenging situation in Ukraine, local companies continue to develop and implement up-to-date technologies.

InnoTech Ukraine, first Ukrainian forum of innovation technologies, will take place from April 9, 2015 to April 11, 2015 in Kyiv covering health care innovations, smart technologies, education and 3D printing.

The first day of this event opens with a 3D printing conference: industry experts and technology users will discuss prospects for 3D printing and additive manufacturing in Ukraine. 3D printing workshops included!

InnoTech Ukraine

Newspaper press marks 200 years

Print Hi-Tech: December

Printing, digital, and marketing convergence

More interesting news and case studies involving printing and publishing technologies in my regular ‘Hi-Tech’ category.

Today: a 200-year-old printing press; inkjet technologies for haute couture; 3D photos; an awesome book-based app.

Newspaper press marks 200 years

At the end of 1814, Friedrich Koenig and Andreas Bauer printed The Times in London using a steam-powered double-cylinder press, 360 years after Gutenberg’s hand press. In 2014, mechanical newspaper printing celebrated its 200th birthday.

To use steam power instead of hard labour, Friedrich Koenig implemented a rotating cylinder into the printing process. The hourly output of 1,100 printed sheets meant that productivity increased by almost 5 times compared to Gutenberg’s hand press.

Printing paper sheets on one side (straight printing), the ‘Times press’ was an important landmark in the 500-year plus history of printing.

Newspaper press marks 200 years

The photo shows a 1:2 scaled replica found in the KBA museum

‘Digital Couture’ at New York Fashion Week

Epson, the company that likely manufactured your printer, has teamed up with fashion designers to bring a unique project to New York Fashion Week this February.

Eleven designers from across the Americas will use new digital sublimation printers to show that digital prints may look cool. Some famous designers have already become early adopters of dye sublimation technology using it in their work.

Epson is sure that the digital couture can take fashion in new directions. A good fabric with a proper base colour will be enough for creating original collections.

Digital Couture: Epson at New York Fashion Week

3D photos for people without vision

Touchable Memories by pirate3D is a social experiment named among top ten 3D printing stories of 2014. An totally new application for this innovative technology is a great example of endless possibilities to make our lives better with the help of printing.

Testing 3D printing in a brand new field showed incredible results. An affordable home printer turned photographs into 3D-printed objects. The visually-impaired people experienced forgotten and never seen images by fabricating tangible scenes of them.

The video documentary describes how the 3D models open a way to visualize memories that were photographed.

Bonus: Made in Ukraine

In December, The Snow Queen, the world-renowned Hans Christian Andersen story, came to life on iPhones. Timecode, a Kiev-based apps and software developer, offered a universal build both for iPads and iPhones.

A interactive edition is based on the award-winning book published by A-BA-BA-GA-LA-MA-GA publishing house. In 2006, The Snow Queen became the book of the year in the US.

The Snow Queen’s detailed illustrations were originally drawn by Ukranian artist Vladyslav Yerko using ultra-fine brushes under a large magnifying glass and then animated and enhanced for iOS. Readers can make snow fall, stoke a fire, see themselves in a magic mirror, uncover hidden objects and games. The application is available in three versions: Ukrainian, Russian and English.

Time to learn color basics

Print Hi-Tech: November

Combining printing, digital, and marketing

I’m finally launching my monthly ‘Hi Tech’ section about most interesting case studies combining printing, digital technologies and marketing.

I hope you’ll enjoy the convergence of printing and digital technologies as much as I do.

Time to learn color basics

Color is one of the most influential elements for marketers and designers. Printing professionals know color properties perfectly. But for most of us terms ‘value’, ‘intensity’, ‘hue’ are rather vague.

The Munsell Color system widely used when educating the future professionals is available for anyone now. The educational project ‘An Interactive Color Theory Simulation’ is a free interactive learning tool presenting a few Munsell color charts in a randomized order. Try to find the correct order of color chips and naturally learn the meaning of value and intensity. This is an excellent way to experience the colors while consciously thinking about color properties.

You can also learn the basic color theory here, try to work with a color wheel, and identify some color schemes. Have fun and enjoy colors responsibly!

Time to learn color basics

The sky is the limit

Iggesund Paperboard created 22,000 covers for its corporate magazine Inspire. Adding a name or a serial number to the issue about digital printing and its possibilities was too easy. So, each magazine received a unique cover, with its own colour image and varnish pattern. Covers were also marked with the time code of their frames.

First, the editorial team prepared a 16-minute film. After that, each frame was used for creating a cover. A Stockholm digital printer received 1.4 TB of raw data to be processed into layouts. Final amount of data processed grew to between 3.5 and 4 TB. It took 27 hours of active printing time to complete the project.

Combining printing, digital and marketing

‘Blended Reality’ is here

HP offers to blend the digital world with the physical world we live in. You’ve probably heard of ‘virtual reality,’ when a gadget makes you feel like you’ve entered a completely new world. Maybe you’ve heard of ‘augmented reality,’ when you run an app on your smartphone, hold it up to the sky and read about the constellations you see.

But ‘blended reality’ is something different. The term was used five years ago by futurist think tank Institute For The Future: a sort of tech-enabled sixth sense to interface with computers.

Available from November, a first-of-its-kind Immersive Computing platform, Sprout PC, replaces a keyboard and mouse with touchscreen, scanner and other features that let you easily transform physical objects into your digital world. Moreover, you can combine it with a 3D printer to manufacturer things instantly (expected 2016).

Bonus: Made in Ukraine

Kwambio has launched a closed beta version of its platform (first 100 subscribers) preparing to offer designers and consumers alike an interactive experience and to change the worlds of 3D printing and online purchasing.

Founded in 2013 by Volodymyr Usov and Dmitriy Krivoshey, the New York based startup made its way to the IDCEE conference in Kyiv, where audiences were invited to create different products in real-time; to customize, personalize, and print items.

Available design templates were prepared together with Ivan Zhurba, a Ukrainian designer. Later, well-known designers and artists are going to open their stores on Kwambio. Its five main sections include: fashion, design, gadgets, décor, arts. No modeling skills are needed. For now, 3D printing services are free. Later, customers will be asked to pay a ‘per print’ fee.