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Translation Quality Style Guides

Translation Quality 101. Part 3

You may think that style guides describing language recommendations and stylistic nuances are for global companies and thriving publishing houses only. Want to think again? Your translator will appreciate even a short and simple instruction especially if it is combined with a glossary and reference

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translation for search engine marketing

A Smart Web Marketing Tool? Try Translation

In the era of infinite information, human-to-human approach seems to become the most important sales-driving force. But implementing H2H marketing, which is a true paradigm shift, can be hard after many years of traditional models. The translation strategy lacks ‘a human touch’ in many B2

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Terminology management

Translation Quality 101. Part 2

This is the second part of Translation Quality 101 series. The first part, dealing with source materials for translation, can be found here. ISO 1087-1 (2000) defines the term as a “verbal designation of a general concept in a specific subject field.” Some terms consist

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Rich media MOO Cards

Print Hi-Tech: October

Printing, digital, and marketing convergence Interesting news and case studies involving printing and digital technologies covered in my regular ‘Hi-Tech’ category. Today: testing your eye for colour with a free iPhone game; paper business cards with embedded chips from MOO; 3D printed device for getting drinking water; new online gang printing

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