Publishers’ Forum in Ukrainian Lviv

Print Hi-Tech: May & June

Printing, digital, and marketing convergence

Interesting news and case studies involving printing and digital technologies covered in my regular ‘Hi-Tech’ category.

Today: beautiful imperfection of old books; conductive silver inks for industrial inkjet printing of electronic; inkjet making inroads into additive manufacturing; Publishers’ Forum in Ukrainian Lviv.

Books and Permanence: The Expired Series

The Japanese term wabi-sabi represents Japanese aesthetics centred on of transience and imperfection. It is the sense of undeclared beauty that is imperfect, impermanent, and incomplete waiting patiently to be discovered.

In 2013, Kerry Mansfield, an American photographer, created a series of photosdedicated to a strange beauty of expired library books. She shows us their damages that make each book unique discovering its history. Mansfield says she felt nostalgia for the library experience. As a result, she spent more than two years collecting former library books.

“Once they are too abused or out of date they’re written off as ‘withdrawn’, ‘removed’, ‘expired’, and taken out of circulation…. The unlucky ones get recycled back into pulp… Now they have a new life, as portraits of the unique shared experience found only in a library book,” she explains. Mansfield’s goal was to bring these damaged books back to life through photography, treating each as if it were a relic.

Print Hi-Tech: Expried Series

Electronic ink: A way to wearable electronic?

DuPont Advanced Materials launched a new PE410 electronic ink for inkjet Konica Minolta print heads. Possible applications cover a wide range of “lab to fab” processes: from rapid digital design to prototyping to full-scale manufacturing.

The manufacturer underlines that the new ink will enable digital printing for electronic components and circuits with extremely fine lines, including OLED panels, solar cells, antennae and touch panels. Other possible niches are smart packaging applications and even smart clothing.

According to the research company IDTechEx, the market for conductive inks and pastes will reach 3 billion $US in 2025. Therefore, is one of the most dynamic segments within the printed electronics industry. Integrated into plastic featuring, electronic inks could probably eliminate the need for bulkier and heavier conventional switches and wires saving space and weight.

Print Hi-Tech: DuPont conductive ink

AM + Inkjet = quick and efficient process?

After making inroads into industrial printing, inkjet may finally enter the additive manufacturing market. Israel’s Xjet introduced the ‘Nano Particle Jetting” technology that builds solid metal parts without any laser beam like in selective laser sintering (SLS) or electron beam.

The system applies metal in liquid form from standard inkjet nozzles. According to the innovators, the process is both quick and precise. The liquid metal 3D printer uses a cartridge with metal dust that loads into the machine much like with a document printer. Later the printed objects go into a conventional sintering oven to produce the final part.

Avi Cohen, markets development manager for XJet, says that the final metal parts are fully dense and have no thermal distortions or residual stress associated with powder bed metal printing processes. The building process is up to five times quicker that of laser-based additive manufacturing systems with a layer thickness of under 2 microns. At RAPID 2016 in May, the massive machine was finally introduced to public.

Bonus: Made In Ukraine

Founded in 1994, Publishers’ Forum in Ukrainian Lviv (Ukrainian: Forum vydavtsiv u Lvovi) is an international book fair and the largest book-related event in Ukraine reaching its 23d edition. In 2016, the Publishers’ Forum and the 11th International Literary Festival, one of major European literary festivals, will take place on September 12–18.

Publishers, translators, entrepreneurs, journalists, printers and readers will come to Lviv, a major cultural centre for centuries. The aim is to promote reading as a means of contributing to the growth of cultural, intellectual and professional potential of the community, to meet with local and foreign authors and discuss their projects and plans.

Publishers’ Forum in Ukrainian Lviv

#IPD15 PrintNOW

International Print Day 2015

Let’s make print trend the planet: #IPD15

On October 14, 2015, the global on-line print community declared its love for print in 24 hours of open global knowledge sharing through social media using the hashtag #IPD15.

Additionally, the official event hashtag #PrintNOW was designated for all print professionals to share examples of print on social media including Twitter, LinkedIn, Instagram, Pinterest, Facebook, YouTube.

Final stats:

  • 6PM ET 10/13/15 – 8PM ET 10/14/15
  • 793 Tweets
  • delivered to 27.062.860 timelines
  • with 1,362 contributors

I made two lists of popular and interesting tweets: my favourite ones, which I consider the most relevant, and top tweets according to topsy.com this year again.

My favourite tweets #IPD15

1. @FPMailingLandC
10 Creative DirectMail Examples: ow.ly/ThMmu

2. 3DPrintBoard
3DPrinting Will Play a Central Role in the 2016 Met Gala: bit.ly/1hNAfPZ

3DPrinting in the 2016 Met Gala

3. @IntPrintDay
Digital books stagnant while printed books are lovely and shareable. Here’s why: http://bit.ly/1M6B8eJ

4. @MASienicki
Did You Know…Fascinating Printing Facts for #IPD15: ow.ly/TnT9G 

Did you know… Johannes Gutenberg died a poor man? He was sued by his wealthy business partners in 1455 and lost the lawsuit, which resulted in the iconic printer being forced to give up his printing business and, ultimately, into financial ruin, before his death in 1468.

5. @magscanada
5 key themes in this year’s review of magazine media innovations.

magazine media innovations

6. @MACtac_Graphics
Trend: Customizing our world through wide format printing lnkd.in/dyXsVZ4 

Customizing our world through wide format printing

 

7. @Foilco 
Foil print, Overprint and Emboss! We love print. Happy International Print Day!

Happy International Print Day!

 

8. @MarketingUK
Disney brings characters to life in AR colouring book: bit.ly/1LsnRRJ

Disney brings characters to life

 

9. @DeadTreeEdition
A Kick in the Listicles: 7 Reasons Digital Media Are Inferior to Print http://bit.ly/1Mqv2Gq

10. @Go2RIS
Some more Printing humor!

Some more Printing humor!

And even more popular #IPD15 tweets according to topsy.com

@ChoosePrint
Which do people prefer to read: print or digital communications? chooseprint.org/FAQ.html

@TwoSidesNA
US Forest Area & Net Volume of Trees has grown.

US Forest Area & Net Volume of Trees has grown.

@IntPrintDay
Print is MEMORABLE. Pass it on.

Print is MEMORABLE

@drupa
Print ads can be just as interactive as digital: bit.ly/5printa2

@intprintday
Why print is essential to your marketing strategy: bit.ly/L7bnCD

@workflowz
Some great print and folding for the origami posters in the Restaurant tonight. Perfect for @IntPrintDay

Some great print and folding for the origami posters in the Restaurant tonight. Perfect for @IntPrintDay

@IntPrintDay
All Printerverse panels and events from GraphExpo up on YouTube http://ow.ly/SAeCf. 21 sessions to feed your brain!

* * *

If you are interested in print and printing technologies, here is the next date for you to mark.

October 19, 2016: 24 hours of open global knowledge sharing through social media! #IPD16

Komubook croud publishing platform

Print Hi-Tech: September

Printing, digital, and marketing convergence

Interesting news and case studies involving printing and digital technologies covered in my regular ‘Hi-Tech’ category.

Today: ‘The Drinkable Book’ that purifies water; a beer bottle turned into interactive canvas; 3D food printing for luxury dining; the first Ukrainian croud-publishing platform.

The Drinkable Book

Thousands of people still don’t have access to safe, clean water to drink. Finally, scientists have developed a special paper for water purification, which they hope will help people to solve this problem.

The pages of ‘The Drinkable Book‘ can be used to filter out the dirt from water. Each page contains special ingredients—silver and copper—to remove the germs that could make people unwell. To use the book, you need only to place the page inside a simple filter holder and then pour the dirty water into it. Tips printed on each page educate people about importance of drinking safe water.

The book’s been tried out in Africa and in Bangladesh, and people are really pleased with the results. Each sheet can be used up to 100 times. One book will do for a person’s water supply for up to four years.

The Drinkable Book

Scratchbottle: Instant customer engagement

The German beer brand Beck’s developed an interactive packaging. The company turned the bottle into a canvas in its latest advertising campaign to make its product more appealing to a younger, party loving audience.

For now, the scratch bottle remains a “dummy” for internal purposes. According to Beck’s, there are no plans to mass produce the scratch bottle. Still the packaging is intriguing because it creates instant customer engagement with the product. Humour, another key to successful marketing, is also present.

The campaign doesn’t imply cultural context, since Beck’s beer is sold in 90 countries. And it may be one of the reasons behind strong social media buzz it created.

3D Printing: Is it viable for fine dining?

Forbes published a 4-part series examining how the future of luxury dining would be affected by 3D printing making its first strides into the food industry. At the 3D Printshow 2015 in London, Michelin-starred Chef Mateo Blanch from La Boscana, Spain creating the first 3D printed, 5-course meal attracting many attendees.

The menu included a starter snack of caviar cookies with lemon and strawberries, hummus and a dish of guacamole. The main course was a Framed octopus and a Caprese pasta with basilicum and pestofolowed by a strawberry and jelly carpaccio, and a dessert featuring the word “London” printed in chocolate. According to Blanch, the technology has made him “capable of a level of precision that would have never been possible before.”

Still, there are few other reports on Michelin-starred chefs adopting the technology. The reason 3D food printing is particularly challenging is that you often have to mix more than one material to create a conceivably good dish. But today it is relatively difficult. What’s more, 3D food printers are generally expensive. The better models such as 3D Systems’ Sugar ChefJet would cost $5,000 to $10,000.

3D printing for luxury food

Bonus: Made in Ukraine

Recently, the first croud-publishing platform called Komubook was launched in Ukraine. Introducing the concept of crowdfunding to the publishing world, the closely-curated platform will work with famous books and authors not translated into Ukrainian yet.

The platform model is quite simple. You can choose and pre-order any of proposed books (currently, these are Fear and Loathing in Las Vegas, A Scanner Darkly, Junkie, and Mrs Dalloway). As soon as funds are acquired, the book is published and sent to people who have invested in the project.

In fact, crowdfunding isn’t anything new. Unbound author Paul Kingsnorth describes, “The idea of funding books by subscriptions is actually something that was very popular in the 18th century. We’re really going back to a time before we had big, central publishers who were able to give writers big advances, and using the web to attract readers to a project.”

Komubookthe croud-publishing platform

Printing back in style

Print Hi-Tech: May

Printing, digital, and marketing convergence

Interesting news and case studies involving printing and digital technologies covered in my regular ‘Hi-Tech’ category.

Today: printed catalogs as a part of multi-channel marketing strategy; an original paper bridge in the UK; ultra-fast 3D printing technology; the Voronoi diagram for better-looking 3D models.

Printing is back in style

Recently, J. C. Penney, a chain of American mid-range department stores, announced its plans to resurrect its printed catalog. After the catalog mailings peak in 2007 and the lowest mailings level in 2012, specialty retailers are again rethinking the print medium as an important and relevant tool for sales and marketing strategies. Even digital retailers including Bonobos and Birchbox are beginning to move into printed catalogs.

Printed products are returning as a source of high quality marketing that can engage customers and build brands. A longer catalog could be sent for regular purchasers, while a shorter version could be a friendly reminder directing the customer to the company’s website.

Nordstrom reports that customers who have a multi-channel relationship with the brand spend four times as much as those who do not. And the impact of printed media is easier to track compared with digital channels. New production and printing technologies including industrial inkjet presses are coming to streamline production and make versioning simple and cost-effective.

Printing is back in style

A paper bridge: Would you use it?

A unique paper bridge, a temporary piece of work by artist Steve Messam, appeared this May at the top of the Grisedale Valley in Great Britain. Made out of 22,000 paper sheets, the bridge stood through wind and rain for 10 days until its removal.

Steve Messam spent three years developing the fully-functioning bridge and it was commissioned by Lakes Culture as part of its Lakes Ignite 2015 programme. He said the structure was sturdy enough to support the weight of walkers because the 4.5 tonnes of paper made it twice as strong as oak. The paper was specially formulated by James Cropper, a papermaker.

The eye-catching construction was five metres long and had no glue, bolts or fixings. It relied on authentic architectural principles as used in original bridges known to the Romans. The intensity of colour contrasted with the landscape, making a bold statement of form and design.

Paper Bridge

Carbon3D: Ultra-fast 3D printing technology

Autodesk announced that it would invest $10 million into the Silicon Valley start-up, Carbon3D’s ultrafast, layerless DLP process, known as CLIP 3D printing. According to developers, Carbon3D will offer 25-100x higher printing speeds compared to competitors.

The new printing process is layerless. It means that  its prints will have the same level of structural integrity as injection molded parts.

Autodesk president and CEO, Carl Bass, said of the new investment, “Carbon3D embodies the innovation that’s required to change how products are made. The incredible speed of its CLIP technology makes 3D printing accessible for true manufacturing, beyond the prototyping and the one-offs we see it being used for now.”

Autodesk is manufacturing its own, more traditional DLP 3D printer. But by pushing the industry forward, more companies will be likely to adopt its Spark 3D printing software so that 3D printing might become synonymous with Autodesk.

Bonus: Made in Ukraine

The Ukrainian mathematician Georgy Voronoy defined what is now known as the Voronoi diagram. In a very simple form, the Voronoi diagram describes the partitioning of a plane into separate regions based on the distance to points in a specific subsection of the plane. Each of those partitions includes a corresponding region which is made up of all the points closer to that partition than to any other.

It appears that the Voronoi diagram can make 3D printed models look better. Marshall Peck of ProtoBuilds added the Voronoi pattern to his STL files and the resultant 3D models by importing them into Autodesk Meshmixer.

He says the patterns can provide “consistent horizontal cross sections for slices that might be helpful when using SLA resin 3D printers” and adds that models created with the technique “can print well on most Fused Filament 3D printers.” You can check out his tutorial on how to apply the Voronoi effects to your 3D models on his site, as well as further details in an Instructable he wrote on the subject.

the Voronoi diagram can make 3D printed models look better

Time to learn color basics

Print Hi-Tech: November

Combining printing, digital, and marketing

I’m finally launching my monthly ‘Hi Tech’ section about most interesting case studies combining printing, digital technologies and marketing.

I hope you’ll enjoy the convergence of printing and digital technologies as much as I do.

Time to learn color basics

Color is one of the most influential elements for marketers and designers. Printing professionals know color properties perfectly. But for most of us terms ‘value’, ‘intensity’, ‘hue’ are rather vague.

The Munsell Color system widely used when educating the future professionals is available for anyone now. The educational project ‘An Interactive Color Theory Simulation’ is a free interactive learning tool presenting a few Munsell color charts in a randomized order. Try to find the correct order of color chips and naturally learn the meaning of value and intensity. This is an excellent way to experience the colors while consciously thinking about color properties.

You can also learn the basic color theory here, try to work with a color wheel, and identify some color schemes. Have fun and enjoy colors responsibly!

Time to learn color basics

The sky is the limit

Iggesund Paperboard created 22,000 covers for its corporate magazine Inspire. Adding a name or a serial number to the issue about digital printing and its possibilities was too easy. So, each magazine received a unique cover, with its own colour image and varnish pattern. Covers were also marked with the time code of their frames.

First, the editorial team prepared a 16-minute film. After that, each frame was used for creating a cover. A Stockholm digital printer received 1.4 TB of raw data to be processed into layouts. Final amount of data processed grew to between 3.5 and 4 TB. It took 27 hours of active printing time to complete the project.

Combining printing, digital and marketing

‘Blended Reality’ is here

HP offers to blend the digital world with the physical world we live in. You’ve probably heard of ‘virtual reality,’ when a gadget makes you feel like you’ve entered a completely new world. Maybe you’ve heard of ‘augmented reality,’ when you run an app on your smartphone, hold it up to the sky and read about the constellations you see.

But ‘blended reality’ is something different. The term was used five years ago by futurist think tank Institute For The Future: a sort of tech-enabled sixth sense to interface with computers.

Available from November, a first-of-its-kind Immersive Computing platform, Sprout PC, replaces a keyboard and mouse with touchscreen, scanner and other features that let you easily transform physical objects into your digital world. Moreover, you can combine it with a 3D printer to manufacturer things instantly (expected 2016).

Bonus: Made in Ukraine

Kwambio has launched a closed beta version of its platform (first 100 subscribers) preparing to offer designers and consumers alike an interactive experience and to change the worlds of 3D printing and online purchasing.

Founded in 2013 by Volodymyr Usov and Dmitriy Krivoshey, the New York based startup made its way to the IDCEE conference in Kyiv, where audiences were invited to create different products in real-time; to customize, personalize, and print items.

Available design templates were prepared together with Ivan Zhurba, a Ukrainian designer. Later, well-known designers and artists are going to open their stores on Kwambio. Its five main sections include: fashion, design, gadgets, décor, arts. No modeling skills are needed. For now, 3D printing services are free. Later, customers will be asked to pay a ‘per print’ fee.

International Print Day 2014

International Print Day 2014

Let’s make Print trend the world

On October 8, 2014, the global on-line print community shared info about print using the hashtag #IPD14: International Print Day 2014.

It was the first global on-line print and integrated marketing event delivered through social media.

Final stats:

6PM ET 10/7/14 – 8PM ET 10/8/14

  • 8,683 Tweets
  • delivered to 23,023,968 timelines
  • with 1,271 contributors

The participants were encouraged to provide information to the global print and integrated marketing community through 24-hr open knowledge sharing and answer one question in 10 words or less: Why Print?

After looking through #IPD14 tweets I decided to make two lists of most popular and valuable tweets: my favourite ones, which I consider the most relevant, and top tweets according to topsy.com (unfortunately, the service iss no longer available). Hope you will find something useful here if you’ve missed the online event (like me). And be sure to check the hashtag yourself!

My favourite tweets #IPD14

1
@HPGraphicArts
Why print? Because a hospital visit can become a space voyage

#ipd2014_1

 

2
@DeadTreeEdition
10 Excellent Ways to Celebrate International Print Day http://bit.ly/1vVUkap 

3
@jeffpeterson313
This is kinda epic. One of our biggest building wraps.

#ipd2014_2

4
@IndependentInc
Print has one of the least-expensive cost per impression in marketing: http://ow.ly/CqU0W

#ipd2014_2

5
@bassjase
Getting the chop! instagram.com/p/t5ddioiK_o (Make sure your audio is on!)

7
@pigulfcoast
On #IPD14 – get the facts! Print is big, print is GREEN, and print is neccessary!

#ipd2014_4

8
@jakethejeep
Final print post today! History of the first printed Christmas card

#ipd2014_5

9
@PatMcGrew
Perfect for #IPD14! Print books are still outselling ebooks http://huff.to/1vIFaDv 

10
@IslandPrintGrp
It’s International Print Day! Here’s a little print humour for you 😉

#ipd2014_6

And even more popular #IPD14 tweets from topsy.com

@foldingfanatic
Want something creative to do for #IPD14? Here’s 113 ‘magic hands’ folding videos = folded inspiration! tinyurl.com/lukc39r

@tpisolutionsink
All About That Ink

@tphcanada
STOP THE PRESSES! We just found out it’s International Print Day! Just kidding, don’t stop the presses.

#ipd2014_7

@pstrack
An absolutely awesome post from our ‘live’ twitter-Facebook wall.

#ipd2014_8

@JKern31366
Print and Paper Have a Great Environment Story! ow.ly/Csw2w

* * *

If you are interested in printing and printing technologies, here is the next date for you to mark.

October 14, 2015: 24 hours of open global knowledge sharing through social media! #IPD15

Technical translations

Specialisation World

You simply love what you do

Technical translations vary greately. User guides and technical specifications demand, above all, knowledge of terminology and consistency.

Marketing texts, news, and press publications add style and engagement to the demands backed by thorough understanding of technologies and trends.

Some translators told me they found technical translations too boring. However, I think they have been overlooking some of the daily enjoyments in my specialisation. My work is far from dull.

The most interesting aspect for me is the continuing convergence of technologies and industries. If earlier I worked with three different (although close) fields — graphic arts, IT, and marketing — now they have very much in common.

When I was making my first steps translating materials about printing and publishing back in 1998, a prepress company where I worked used analogue technologies mostly. Now, former printers are turning into communication solutions providers offering digital assets management and marketing campaigns support.

In my new ‘Hi Tech’ category I am going to write about most interesting cases known to me, which combine printing, digital technologies and marketing.

The next page in design

Wencia Luxury Group signed a contract with IQDEMY, DPS Innovations and Caldera on the joint manufacturing of high-tech equipment for printing on any surface for their legendary Swiss watch.

Led by a descendant from an old jeweler’s dynasty, the company tends to preserve and expand traditions of crafting exquisite jewelry and watches of impeccable quality. The newest development will be used to reproduce images on watch bands and faces made of silver, gold, platinum and other precious metals.

Special inks for silver printing will help emphasise certain design elements by creating haptic relief images on the watch surface with unusual fluorescent effects.

The next page in brand communications

Sun Chemical has teamed up with T+ink to provide conductive ink solutions to make packages and objects communicate, engage customers and manage inventory systems.

T+ink was one of the first companies to commercialize true printed electronics across a variety of industries, including toys, packaging, promotional products. Its technologies are designed to replace buttons, switches, lights, speakers, microphones, antennas, and batteries with printed ink for touch and motion-activated products.

The partners are going to provide a fundamentally new way for brands to communicate. The conductive ink is already replacing RFID codes at a fraction of the cost. Moreover, it offers more security than QR codes.

The next page in journalism

Amazing Clickable Paper technology by Ricoh is an interactive print solution that bridges the online and offline worlds. It has the ability to provide immediate one-touch access to up to six different online resources such as video/multimedia, websites, e-commerce portals and social networks.

The solution is based on Ricoh Visual Search, an image recognition technology. Although the Clickable Paper logo can be printed on the page to inform the reader that the images are hot spots for more interaction, it doesn’t require visible marks of any kind on printed materials, so there is no need to design around a barcode or a QR code, which that many of us (including me) dislike.

One of the pilots was a 4,000 run of a 274-page book enabling readers to watch a video about fishing. The technology was also used in an advert for a theatre in a monthly town magazine to encourage readers to order theatre tickets online.