Best practices in PDF format: 25 actionable tips on planning, optimisation, social media, translation, and 2019 trends Market Brighter: Preface A good way to start the second half of the year is to review your existing strategy. Find the time to analyse all the things that worked
The basics of business emails I have a strange habit of collecting links to useful online resources and publications. The reason I call it strange is that I never, ever have a look at them again as they are far too numerous. Yet, last December I decided
Part 4. Tracking website performance metrics This is Part 4 of a series on Google analytics for freelancers and bloggers. Previously, we: created customised dashboards to master the data, looked into traffic metrics with the Traffic Dashboard, and analysed the best performing content with the help
Part 3. Analyzing your content with the Content Dashboard This is Part 3 of a series on Google Analytics for freelancers and bloggers. Previously, we created customised dashboards to master the data and looked into traffic metrics with the Traffic Dashboard. Our aim is all about growing the blog’s
Part 2. Analyzing traffic for bloggers with the Traffic Dashboard Now that we have our Google Analytics dashboards ready, we’ll go into specific areas of Google Analytics for a more refined approach. This is the post on traffic analytics for bloggers. Next comes the Content Dashboard. Traffic metrics are
Part 1. Creating dashboards to know what happens Suppose you are doing all the things you’re supposed to do for improving your SEO and online image: writing great content, maintaining your site, being active on social media, and so on. But it takes another level to measure
Part 4. Make your personality count This is the forth post on online marketing strategies for SMBs. The first part covers tools for improving your search ranking. Then come your content strategy and content promotion using social media. And what about personal branding? For me, the concept is too artificial. Too
Tips and tricks to improve your Google ranking by 2018 This is the third post on online marketing strategies for SMB. The first part covers tools for improving your search ranking. And the second is about building your content strategy. Next comes content promotion. Here, social media
You did your SEO homework but still not happy with traffic and conversions? It's time to look at the next four steps that help attract and nurture website visitors who found you online. Compelling content is one of the best free online promotion tools
Websites and online content should help us get customers. But first, potential customers must become aware that we exist. By SEO we mean all the methods you can use for better visibility of websites and content on search engine results pages. The following steps will