Tips and tricks to improve your Google ranking by 2018 This is the third post on online marketing strategies for SMB. The first part covers tools for improving your search ranking. And the second is about building your content strategy. Next comes content promotion. Here, social media
You did your SEO homework but still not happy with traffic and conversions? It's time to look at the next four steps that help attract and nurture website visitors who found you online. Compelling content is one of the best free online promotion tools
Websites and online content should help us get customers. But first, potential customers must become aware that we exist. By SEO we mean all the methods you can use for better visibility of websites and content on search engine results pages. The following steps will
You may think that style guides describing language recommendations and stylistic nuances are for global companies and thriving publishing houses only. Want to think again? Your translator will appreciate even a short and simple instruction especially if it is combined with a glossary and reference
In the era of infinite information, human-to-human approach seems to become the most important sales-driving force. But implementing H2H marketing, which is a true paradigm shift, can be hard after many years of traditional models. The translation strategy lacks ‘a human touch’ in many B2
This is the second part of Translation Quality 101 series. The first part, dealing with source materials for translation, can be found here. ISO 1087-1 (2000) defines the term as a “verbal designation of a general concept in a specific subject field.” Some terms consist
During this year, I was reconsidering my translation workflows and procedures. The whole thing led to a new series of posts on ensuring translation quality for my Russian blog. Actually, views and demands related to translation quality will often vary even inside a company. People
Interesting news and case studies involving printing and digital technologies covered in my regular ‘Hi-Tech’ category. Today: sewn books are better; adorable paper Christmas decorations; 3D printing making inroads into Red Dot Design Museum; 3D printed device for regaining fine motor skills.
Staying on track with my professional development, I visited the 3D Print Conference (Kyiv, Ukraine, September 16). Last time I came to this conference was a year ago. And I should say that by now I have learnt a lot more about the technologies, innovations
Printing, digital, and marketing convergence For July and August, I chose the most colourful news and case studies involving printing and digital technologies. Today: the wonderful world of pop-up books; the magic of water colour printing; new ways to 3D print colourful objects; beautiful cakes created with