You did your SEO homework but still not happy with traffic and conversions? It’s time to look at the next four steps that help attract and nurture website visitors who found you online. Compelling content is one of the best free online promotion tools at your disposal. Constant organic traffic is your quest. It means trust and authority among your ideal customers. But developing the right content takes time and effort.
Websites and online content should help us get customers. But first, potential customers must become aware that we exist. By SEO we mean all the methods you can use for better visibility of websites and content on search engine results pages. The following steps will help you to position your website and/or brand better in organic (non-paid) results, draw in new clients, and get a chance to increase conversions.
You may think that style guides describing language recommendations and stylistic nuances are for global companies and thriving publishing houses only. Want to think again? Your translator will appreciate even a short and simple instruction especially if it is combined with a glossary and reference materials. When the translator knows for sure what are the company’s preferred terms and style the task will be completed faster.
In the era of infinite information, human-to-human approach seems to become the most important sales-driving force. But implementing H2H marketing, which is a true paradigm shift, can be hard after many years of traditional models. The translation strategy lacks ‘a human touch’ in many B2 companies working with industries and technologies. A customer-centric strategy might be the most misunderstood component of marketing communications. It requires to focus on the customers’ experience and to understand what they like and need. Meaningful communication—conversational, story-driven, and even humorous—is easier said than done.
This is the second part of Translation Quality 101 series. The first part, dealing with source materials for translation, can be found here. ISO 1087-1 (2000) defines the term as a “verbal designation of a general concept in a specific subject field.” Some terms consist of more than one word. These terms are called multiword terms or compounds. At present, terms are the most flexible part of the vocabulary. The terminology is the first to face shifts in the lexical system including designation methods.
During this year, I was reconsidering my translation workflows and procedures. The whole thing led to a new series of posts on ensuring translation quality for my Russian blog. Actually, views and demands related to translation quality will often vary even inside a company. People who work with translations need quality. People who pay translation invoices look for a bargain.
Staying on track with my professional development, I visited the 3D Print Conference (Kyiv, Ukraine, September 16). Last time I came to this conference was a year ago. And I should say that by now I have learnt a lot more about the technologies, innovations and trends (thanks, the University of Illinois!). So, Ukrainian projects, start-ups and the local market were of main interest for me.
A short guide for translation buyers A translation cookbook for those who are unaware of such
Haunted castles of translated collateral The efficiency of traditional marketing has dropped dramatically. A very low response
Highlights from the event After waiting for quite some time for an interesting industry event related